Advertising is one of the most effective tools in the Marketing industry to build upon better customer relations and loyalty for an organization. The Advertising & Promotion program paves way for students to polish their persuasion skills, the word advertising means to ‘persuade’. One essential procedure of Advertising includes paying for the advertisements and this program might provide students special intel on how to get sponsors and clients to persuade customers in an effective way. Advertising and Promotion program is one of its kind programs for students as it may teach them how to communicate and provide a creative outlet using various mediums such as news, television, radio and etc. Integrated Brand Promotion is another entity that may assist students in promoting their brands using different techniques of promotion via developing an identity, awareness and choices.

Students may learn how to assess which kind of advertising is well-suited to persuade consumers in purchasing their products. For instance, students may learn cultural diversity by reshaping advertisements depending on geographic locations. Advertising and Promotion may assist students in learning how to add to marketing mix, maintaining and manufacturing a brand while also learning how to target certain segments in the market using different techniques of positioning and bringing variations into the product line.

Advertising and Promotion also teaches students on how to maximize profits and a creative way to maintain a good source of income. This program is a gateway representing all the current trends of customer preferences and what types of industries exist. Advertising and Promotions program may teach students how to be able to take advantage of social media platforms in order to communicate with all types of audiences that might fit the targeting descriptions.
Students may learn skills such as crowdsourcing that enables companies to seek feedback from anyone to improve their goods and services. This program provides a broad range of career options and may inspire students to challenge their creative capacities in the process of brand development and bringing in new ideas. This program might also teach how to organize your creative ideas in campaigns and how to plan it using different media sources e.g. newspaper or social media platforms. The Advertising and Promotion course also provides knowledge in terms of how to sell products using various types of selling i.e direct and personal. It may also teach students how to sponsor events and use other entertainment platforms as a medium for organizations to advertise their own products.
This is a self-paced course, this means that you can complete this certificate program at your learning pace within the allotted program duration access. At successful completion of the program the student will be awarded with a Certificate of Completion.