Advertising is one of the most effective tools in the Marketing industry to build upon better customer relations and loyalty for an organization. The Advertising & Promotion program paves way for students to polish their persuasion skills, the word advertising means to ‘persuade’. One essential procedure of Advertising includes paying for the advertisements and this program might provide students special intel on how to get sponsors and clients to persuade customers in an effective way. Advertising and Promotion program is one of its kind programs for students as it may teach them how to communicate and provide a creative outlet using various mediums such as news, television, radio and etc. Integrated Brand Promotion is another entity that may assist students in promoting their brands using different techniques of promotion via developing an identity, awareness and choices.
Students may learn how to assess which kind of advertising is well-suited to persuade consumers in purchasing their products. For instance, students may learn cultural diversity by reshaping advertisements depending on geographic locations. Advertising and Promotion may assist students in learning how to add to marketing mix, maintaining and manufacturing a brand while also learning how to target certain segments in the market using different techniques of positioning and bringing variations into the product line.
Advertising and Promotion also teaches students on how to maximize profits and a creative way to maintain a good source of income. This program is a gateway representing all the current trends of customer preferences and what types of industries exist. Advertising and Promotions program may teach students how to be able to take advantage of social media platforms in order to communicate with all types of audiences that might fit the targeting descriptions.
Students may learn skills such as crowdsourcing that enables companies to seek feedback from anyone to improve their goods and services. This program provides a broad range of career options and may inspire students to challenge their creative capacities in the process of brand development and bringing in new ideas. This program might also teach how to organize your creative ideas in campaigns and how to plan it using different media sources e.g. newspaper or social media platforms. The Advertising and Promotion course also provides knowledge in terms of how to sell products using various types of selling i.e direct and personal. It may also teach students how to sponsor events and use other entertainment platforms as a medium for organizations to advertise their own products.
This is a self-paced course, this means that you can complete this certificate program at your learning pace within the allotted program duration access. At successful completion of the program the student will be awarded with a Certificate of Completion.
PROGRAM MODULES OUTLINE
PROGRAM KEY DETAILS
1st & 15th of Every Month
Online or Oncampus
PROGRAM ONLINE LEARNING FEATURES
All programs have a learning path that students can follow without getting off track.
TEXT TO SPEECH
If you don't feel like reading the material, you can activate the audio reader in the program.
Each program is broken down into modules to simply the contents in a section.
You can view the overall program outline from 1 single dashboard without having to switch screens.
When you attend the online programs, you will be able to see the duration of time spent.
Majority programs is equipped with study tools such as flash cards, crosswords etc.
Now you have the ease of tracking your progress while you are in the program.
All programs come with an orientation towards your program to assist you.
PROGRAM LEARNING OBJECTIVES & KEY TERMS
Understand the concepts behind integrated brand promotion and its function.
Define basic model of communication.
Identify various techniques of organizing groups within advertising and IBP.
Comprehend advertising, its types and its contribution to organizations.
Understand significant trends shaping the industry.
Discuss outside factors determining in strategizing advertising and IBP.
Illustrate the origins of advertisements.
Explain different epochs of advertisement and their timeline in the U.S.
Discuss the pros and cons of advertising and promotion.
Determine the impact of advertising and promotion in favor of the society.
Define basic steps of consumers decision making process.
Discuss consumer decision making.
Define the significance of memory, class, culture and sensitivity in relation of impacting consumer psychology.
Define cultural branding.
Discuss STP marketing.
Understand the procedure behind formulating a brand’s value proposition.
Understand the steps utilized in advertising research.
Demonstrate key concepts in building an advertising plan.
Analyze techniques for setting advertising goals.
Define process of budgeting advertisements.
List the major traits of a creative mindset.
Asses your own creativity skills.
List goals of strategizing creative messages.
List the components of copywriting.
Define elements of copywriting.
Identify key principles of art direction and production.
Compare measured and unmeasured media and its role in advertising and IBP dollars.
Define media efficiency.
Define the uniqueness of social media.
Identify the adjustments being made in traditional mass media.
Analyze strengths and weaknesses and the future of magazines, newspapers, TV and radio as a media class.
Analyze the significance of digital, social and mobile media in advertising and IBP.
Observe the role of online identity of customers and brands.
Discuss e-commerce, e-advertising, social media and e-search.
Discuss the significance of modern sales promotion.
Recognize the threats to brands when applying sales promotion.
Discuss the attraction and application of product placements in TV, movies and video games.
Discuss the pros and cons of promoting brands in entertainment/event venues.
List the objectives presented for direct marketing and its familiarity.
Describe the significance of direct marketing and personal selling.
Define the importance of PR while integrating organization’s advertising and IBP plans.
Discuss key principles of PR.
Identify the core principles of corporate advertising.
PROGRAM COMPLETION REWARDS
At successful completion, you will receive digital badges that can be used online to display your achievements.
At the completion of the program, you will be awarded with a program completion certificate.
With the completion of this program, you will also be awarded with Career Enhancement Clock Hours (CECH), that may be displayed on your resume.
Your completion also comes with a dedicated transcript that shows your areas of grades for each course you attended.