Certificate in Internet Marketing Program is a marketing related program for students to pursue a career in the online or internet marketing for any or all types of industries. The program covers the following topics such as Learning Internet and Mobile Marketing in the Digital Ecosystem, The Supply Chain Becomes a Value Ecosystem for Marketing, Various Business Models and Strategies, Internet Marketing: Direct Response and Database Foundations, Social Media Marketing as a Cornerstone of Strategy, Digital Customer Journey Experience, Customer Acquisition through Display and Mobile Advertising, Learning the Content Marketing, Learning the Email Marketing to Build Consumer and Business Relationships, Search Engine Marketing/Optimization, Learning about Paid Search and Social Advertising, Learning about Mobile Marketing, The Demand Generation and its Conversion in Business to Business Markets, The Customer Relationship and Retention Marketing for Online Marketing, Effective Online and Mobile Websites, Customer Service, Online Social and Regulatory Issues such as Privacy, Security and Intellectual Property, Learn about Measuring and Evaluating Digital Marketing Programs.
This is a self-paced course, this means that you can complete this certificate program at your learning pace within the allotted program duration access.
At successful completion of the program the student will be awarded with a Certificate of Completion.
PROGRAM OUTLINE OF INTERNET MARKETING PROFESSIONAL
Lesson 2. The Supply Chain Becomes a Value Ecosystem for Marketing
Lesson 3. Various Business Models and Strategies
Lesson 4. Internet Marketing: Direct Response and Database Foundations
Lesson 5. Social Media Marketing as a Cornerstone of Strategy
Lesson 6. Digital Customer Journey Experience
Lesson 7. Customer Acquisition through Display and Mobile Advertising
Lesson 8. Learning Content Marketing
Lesson 9. Learning Email Marketing to Build Consumer and Business Relationships
Lesson 10. Search Engine Marketing/Optimization
Lesson 11. Learning about Paid Search and Social Advertising
Lesson 12. Learning about Mobile Marketing
Lesson 13. The Demand Generation and its Conversion in Business to Business Markets
Lesson 14. The Customer Relationship and Retention Marketing for Online Marketing
Lesson 15. Effective Online and Mobile Websites
Lesson 16. Customer Service
Lesson 17. Online Social and Regulatory Issues such as Privacy, Security and Intellectual PropertyLesson 18. Learn about Measuring and Evaluating Digital Marketing Programs
PROGRAM MODULES OUTLINE
PROGRAM KEY DETAILS
1st & 15th of Every Month
Online or Oncampus
PROGRAM ONLINE LEARNING FEATURES
All programs have a learning path that students can follow without getting off track.
TEXT TO SPEECH
If you don't feel like reading the material, you can activate the audio reader in the program.
Each program is broken down into modules to simply the contents in a section.
You can view the overall program outline from 1 single dashboard without having to switch screens.
When you attend the online programs, you will be able to see the duration of time spent.
Majority programs is equipped with study tools such as flash cards, crosswords etc.
Now you have the ease of tracking your progress while you are in the program.
All programs come with an orientation towards your program to assist you.
PROGRAM LEARNING OBJECTIVES & KEY TERMS
Describe internet and its use for marketing.
Explain how business and technology has merged.
Describe how mobile technology has change the way business are not conducted in todays world.
Describe marketing strategies and objective.
Understand artificial intelligence.
Understand supply chain and its transformation with technology.
Describe a value chain vs value ecosystem.
Understand and describe business models.
Describe marketing strategies.
Understand elements of strategies.
Describe importance of customer lifetime value.
Understand and describe data mining.
Explain big data.
Understand and describe in detail social media as a marketing platform.
Explain customer experience in the digital age.
Describe mobile advertisement.
Understand type of digital ads.
Describe methods of targeting ads.
Describe the concept of content marketing and how it can affect the business.
Understand in detail the marketing strategies for content marketing.
Understand the audience engagement with content on your platform.
Describe email marketing.
Designing an email marketing campaign.
Understand the rule of email marketing.
Understand laws and regulations pertaining to email marketing.
Describe the importance of search engine optimization.
Explain the process search engine optimization or search engine marketing.
Explain organic searches and its value for the business.
Understand free (organic) vs paid search online.
Explain desktop vs mobile experience for customers.
Understand the pay per click searches and process of designing them.
Understand and describe the ads on social media platforms.
Describe mobile customer experience (CX).
Explain importance of mobile CX.
Understand importance of a mobile website also known as a responsive website.
Describe the importance of ads in the local market.
Understand business to business (B2B) buying process.
Understand the demand generation process.
Describe conversion paths in marketing and sales.
Understand the importance of a websites landing page.
Describe and explain customer relationship management.
Understand customer life cycle.
Understand and describe website maintenance for both desktop and mobile platform and its impact on marketing.
Describe the process of website development.
Understand the testing of a website after development.
Describe customer satisfaction in the digital age and what value does it brings to the business in terms of sales and marketing.
Describe the regulator issues with online marketing.
Assess the performance of the marketing program developed.
PROGRAM COMPLETION REWARDS
At successful completion, you will receive digital badges that can be used online to display your achievements.
At the completion of the program, you will be awarded with a program completion certificate.
With the completion of this program, you will also be awarded with Career Enhancement Clock Hours (CECH), that may be displayed on your resume.
Your completion also comes with a dedicated transcript that shows your areas of grades for each course you attended.