Marketing Research is one of the most effective tools in an organization to promote and study the psychology behind consumer behavior. It is essential to know what a consumer likes and dislikes in order for an organization to succeed and maximize its profits.
Students in the Marketing Research Specialist Program might learn various scientific techniques in researching for particular subjects regarding their businesses and in their other career fields. The Marketing Research Specialist Program is the news hub for organizations as the research conducted through using research tools brings various types of information required to shape the future of their production catalog.
The Marketing Research Specialist Program might assist students in learning the concepts behind qualitative vs. quantitative and objectivity vs. subjectivity. Researchers in the market may learn how to use core factual information through detailed data-collection and case studies. The 4 P’s (Product, Price, Placement and Packaging) of Marketing is a common phenomenon in marketing reading materials. However, students in the Marketing Research Specialist Program learn how to apply the 4 P’s in their research to positively impact their customer-base. This program assists in developing expertise of knowledge in formulating channels amongst suppliers and buyers, thus also integrating the supply chain part of the business.This is a self-paced program, this means that you can complete this certificate program at your learning pace within the allotted program duration access. At successful completion of the program the student will be awarded with a Certificate of Completion.
PROGRAM MODULES OUTLINE
PROGRAM KEY DETAILS
1st & 15th of Every Month
Online or Oncampus
PROGRAM ONLINE LEARNING FEATURES
All programs have a learning path that students can follow without getting off track.
TEXT TO SPEECH
If you don't feel like reading the material, you can activate the audio reader in the program.
Each program is broken down into modules to simply the contents in a section.
You can view the overall program outline from 1 single dashboard without having to switch screens.
When you attend the online programs, you will be able to see the duration of time spent.
Majority programs is equipped with study tools such as flash cards, crosswords etc.
Now you have the ease of tracking your progress while you are in the program.
All programs come with an orientation towards your program to assist you.
Understand the role of marketing research and its role in business.
Comprehend the difference between basic and applied marketing research.
Discuss how marketing research switches with the direction of the firm.
Identify how types of data play a role in representing value.
Describe key concepts that define data.
Understand the concepts behind technology equipment that enable functioning of a decision support system.
Discuss database and its accessibility.
Demonstrate how to follow the guidelines of ethics in analyzing consumer lifestyle digitally.
Discuss how integrate market research in marketing strategies.
Identify types of marketing research; causal, exploratory and descriptive.
Define steps of marketing research and the principles of theory, research hypothesis and their significance in research itself.
Understand the variation between a research project and a program.
Comprehend the appropriate situation where research is conducted intrinsically or extrinsically.
Identify jobs and careers in marketing research field.
Construct group interviews.
Analyze strengths, weaknesses and of secondary data and its accuracy.
Provide types of sources for secondary data.
Discuss surveys and its role in presenting human perception with ethical guidelines.
Explain categories of error that occur in surveys.
Analyze the pros and cons of using surveys utilizing self-report questionnaires.
Understand the concept behind observations, their technologies and marketing research equipment.
Discuss and compare the variations in direct and indirect observations.
Understand the core concepts behind research experiments
Construct an experiment applying fundamentals of experimental modules.
Demonstrate how to increase the validity of experiments while reducing demand characteristics.
Discuss pros and cons of internal and external validity.
Explain how to inhibit unethical experimental practices.
Explain which issues are presented in researching questions.
Differentiate between types of scale measurement.
Construct an index/ composite level of measure.
Test levels of reliability and validity.
Comprehend the significance of attitude in market research.
Construct a scale that quantifies attitude.
PROGRAM COMPLETION REWARDS
At successful completion, you will receive digital badges that can be used online to display your achievements.
At the completion of the program, you will be awarded with a program completion certificate.
With the completion of this program, you will also be awarded with Career Enhancement Clock Hours (CECH), that may be displayed on your resume.
Your completion also comes with a dedicated transcript that shows your areas of grades for each course you attended.